PUBLIC SPACE DESIGN
Changes are also coming to the public spaces of hotels, including reception, lounge areas, gyms, meeting rooms, and restaurants. Campo Architects advises consideration of low-touch experiences such as mobile check-in as the new baseline, along with physical partitions at front desks, similar to bank teller stations. OSHA and AIA have developed a system of “Engineering Controls” to protect employees, including clear plastic barriers, roller screens, and sneeze guards.
Furniture in public spaces will be re-arranged to promote social distancing. This measure should be combined with attention to HVAC in terms of airflow direction and frequency of air exchanges to minimize guest exposure to airborne contaminants. Hand sanitizer stations will be highly visible outside of high-touch areas such as elevators, entrances, meeting rooms, and fitness centers. Drapery can also be used as a decorative way divide spaces and promote social distancing.
Breakfast buffets are likely to be eliminated in favor of pre-packaged items or enhanced room service and grab and go options. Restaurants that continue to operate will be run at a much lower capacity. Two-top tables will be more prevalent in lieu of the currently popular communal tables. Physical menus may be replaced by digital technology to create a more low-touch experience. And say goodbye to the 24/7 communal coffee stations.
WHAT TO INVEST IN: COMMUNICATION & TECHNOLOGY
Communication of safety measures is critically important for fostering trust with guests. Brands have begun releasing their new guidelines for sanitation and commitments to cleanliness, which are designed to make guests feel safe. It will be critical for hotel operators to communicate a perceived sense of cleanliness and safety.
Technology is constantly adapting, and hotels already struggle with what/when/how to implement new systems. Mobile check-in and keyless entry systems will be expected as a minimum investment. HVAC technologies will also be a critical component to consider during a renovation. Specialized zoning of systems will allow hotels to operate efficiently at lower occupancy by shutting off whole floors when not in use. HVAC design will also likely include increased air exchanges, high efficiency filters, and automatic disinfection of mechanical systems.
There is no doubt that these new protocols will require physical renovations in addition to operational and management adjustments. Despite the current decline in RevPAR due to COVID-19, forecasts are still predicting several years of double-digit RevPAR growth in the next few years. The world will start to travel again, starting incrementally at first, and growing into the first and second quarters of 2021. There are steps Hotel Owners can take during the down-cycle to ensure relevance once travel demand rises again.
As with all previous cycles, there will be great opportunities with the challenges.The right architect and interior design team can be a critical element in in creating the successful post COVID-19 hotel. Now is the time to make investments in properties that will reopen as market leaders, with a focus on safety and good design.
Campo Architects is an industry leader in hotel design, specializing in adaptive re-use, historic renovations, and interior design. For more information on our current services, please visit www.jtcampo.com.